Lead Full-Stack Engineer · DevOps

dobalo / Hamburg, Germany / Oct 2025 — Present

Core engineer at Dobalo, driving key platform initiatives and helping scale the product into a creator campaign platform.

• Architected and scaled campaign management, creator workflows, team collaboration, and reward automation systems.
• Integrated social platform APIs to deliver creator analytics, audience insights, and campaign performance metrics.
• Enhanced platform scalability, reliability, and fraud prevention through automation, bot detection, geolocation services, and backend optimizations.

Lead Full-Stack Engineer · DevOps · AdOps

Auctus Digital / West Yorkshire / Oct 2021 — Aug 2025

Architected and evolved a high-scale AdOps platform with headless architecture, AI-driven content automation, and optimized ad delivery systems for performance-focused monetization.

• Built and managed scalable AdOps infrastructure for real-time ad delivery optimization and performance-driven monetization.
• Designed a headless architecture enabling AI-powered content generation, multi-format distribution, and dynamic ad placement.
• Led DevOps strategy covering CI/CD, cloud infrastructure, and high-availability deployments.

Lead Full-Stack Engineer · DevOps · AdOps

Daily Feed / Manchester / Feb 2022 — Jul 2024

Consolidated a multi-site AdOps ecosystem into a unified platform for campaign optimization, ad delivery, monetization, and AI-assisted workflows.

• Designed and developed multi-site AdOps systems for campaign management, ad delivery, and monetization across web properties.
• Unified multiple AdOps implementations into a centralized system for campaign operations, reporting, and AI workflows.
• Owned DevOps infrastructure including CI/CD pipelines, deployments, and production systems for scalable, secure releases.

Senior Platform Engineer · DevOps · AdOps

Community Hired / San Francisco, CA / Aug 2016 — Dec 2021

Principal engineering owner for AdOps and large-scale community platforms, responsible for architecture, infrastructure, and production operations across high-traffic systems.

• Led development and maintenance of large XenForo-based community platforms, including migrations, feature development, UX improvements, and security hardening.
• Built and optimized AdOps systems for campaign execution, ad delivery automation, performance tracking, and monetization efficiency at scale.
• Owned end-to-end platform operations across backend/frontend systems, infrastructure, CI/CD pipelines, database performance, and production reliability.

Software Engineer · Early Career

Kemat Consulting / Regina, CA / Feb 2013 - Jun 2014

Designed and developed multiple client websites, focusing on frontend development, UI implementation, and responsive web delivery.

New York Startup Lab / New York, USA / Oct 2012 - Mar 2014

Developed and maintained the AllyWatch blog platform, handling ongoing feature updates, performance optimization, and long-term site stability.

Infrablue Technology / Dhaka, BD / Jan 2013 - Mar 2013

Built custom software solutions and integrated new features into existing systems to support product functionality and client requirements.

Systems Administrator · DevOps · AdOps

NikeTalk.com / Columbia, USA / Aug 2016 - Present

Leading full-stack development and platform operations for the world's largest Nike community with 33M+ posts, including migration from Huddler to XenForo, live production operations, UX improvements, AdOps integration, and platform optimization.

VSBattles.com / Järna, Sweden / Feb 2019 - Present

Leading engineering of a 7.5M+ post community, driving migration from the popular Fandom platform to XenForo, UX improvements, system modernization, AdOps integration, and scalability improvements.

TheCatSite.com /Orlando, Florida, USA / Jan 2017 - Present

Leading ongoing development and maintenance of a 6M+ post community, migrated from Huddler to XenForo, focusing on XenForo customization, feature evolution, system upgrades, and long-term stability.

Symptome.ch / Preetz, Germany / Jan 2013 - Present

Leading platform development and maintenance of a 1M+ post community, migrated from vBulletin to XenForo, feature development, performance tuning, reliability, and infrastructure stability.

SmokingMeatForums.com / Tulsa, Oklahoma, USA / Jan 2017 - Dec 2021

Led engineering of a large barbecue discussion community, migrated from Huddler to XenForo, supporting platform maintenance, feature development, and custom blog integration.

Styleforum.net / Florida, USA / Mar 2022 - Aug 2022

Developed custom XenForo plugins and extensions on a contract basis, delivering platform enhancements and UX improvements through modular feature development.